When a broker advertises a listed property for sale, the broker may not legally use an ad that:

The choice regarding the impression that the broker is the owner of the property highlights a critical aspect of real estate advertising regulations. Ethical advertising requires clarity about the ownership and representation of a listed property. When a broker advertises a property, it is essential to make it clear that they are acting on behalf of the actual owner, not as the owner themselves. Misleading potential buyers into believing that the broker owns the property can lead to significant legal and ethical issues, including accusations of fraud.

Misrepresentation of property details can also lead to legal problems, but the emphasis in this instance is on clarity of representation. Promoting the property as a "fixer-upper" can be a legitimate marketing strategy, provided that it is truthful and accurate regarding the property’s condition. Lastly, while it is always best practice for a broker to seek approval from the seller for advertising materials, the legal implications surrounding misleading ownership are generally more severe. Therefore, maintaining transparency about the broker's role is paramount in adhering to regulations and ethical standards in real estate marketing.